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The Science Behind Flavour: Exploring the Art of E-Liquid Mixology

When it comes to vaping, flavour is everything. Whether you’re chasing clouds or looking for the perfect nicotine hit, it’s the flavour profile of your e-liquid that truly elevates the experience. But have you ever wondered what goes into crafting those mouth-watering blends? Welcome to the world of e-liquid mixology—a perfect blend of science, art, and a touch of alchemy.

The Art of Mixology

Think of e-liquid mixologists as the sommeliers of the vape world. They don’t just throw flavours together—they layer, balance, and refine each component to ensure every inhale and exhale offers a harmonious experience. For instance, a classic fruit blend might pair sweet strawberry with tart kiwi, finished with a cool menthol undertone for that extra kick.

Mixologists also consider flavour notes—top, middle, and base—much like in perfumery. The result? A satisfying vape that evolves from the first puff to the last.

The Science of Balance: PG, VG and Flavour Creation

Getting the right balance of PG to VG is a science in itself, and it’s essential for crafting an enjoyable vaping experience tailored to different preferences and devices.

  • Propylene glycol (PG) is thinner in consistency and excellent at carrying flavour. It also delivers a more pronounced throat hit, similar to the sensation of smoking traditional cigarettes. This makes high-PG liquids ideal for those using mouth-to-lung (MTL) devices or for vapers who prioritise sharp flavour definition.
  • Vegetable glycerine (VG) is thicker and naturally sweeter. It’s known for producing dense, billowing vapour clouds, which is why it’s favoured by cloud chasers and sub-ohm vapers. High-VG liquids offer a smoother inhale and are easier on the throat, making them perfect for direct-to-lung (DTL) vaping setups.

A 50/50 mix of PG and VG strikes a middle ground—offering good vapour production without sacrificing flavour or throat hit, and is compatible with most devices.

Crafting Flavours: Nature, Chemistry, and Innovation

Flavour creation in e-liquids is both an art and a precise science. Flavourists (or “mixologists”) use a combination of natural, artificial, and sometimes nature-identical flavourings to achieve complex profiles that are both enjoyable and safe for inhalation.

Here are some of the methods used to create the flavours we love:

  • Natural flavour extracts – Derived directly from fruits, herbs, spices, or other natural sources through processes like cold pressing or distillation. These extracts lend authenticity to fruit and botanical flavours but can be more expensive and sometimes less stable in e-liquid form.
  • Artificial flavour compounds – Created synthetically in laboratories, these allow for precise flavour control and consistency. They’re widely used to recreate flavours that may be impractical or impossible to extract naturally—like candy, dessert, or beverage-inspired notes.
  • Nature-identical flavourings – These are chemically identical to natural flavour molecules but are synthesised for consistency, cost-effectiveness, and purity. They offer the best of both worlds—natural taste with reliable performance.
  • Flavour layering – Mixologists build depth by layering top, middle, and base notes. For example, a fruit blend might start with a zesty citrus top note, have a sweet berry middle, and finish with a cool minty base for a refreshing exhale. Each note interacts differently with PG and VG, so precise formulation is key.
  • Steeping and maturation – Some e-liquids are allowed to steep over time, enabling the flavours to meld and deepen—similar to ageing fine wine. This can soften harsh edges and enhance complexity.

Ultimately, the goal of mixology is to create an immersive, multi-sensory experience—whether it’s the nostalgic comfort of a creamy vanilla custard or the bold zing of tropical fruit with a menthol twist.

By understanding the science of PG/VG ratios and the craft of flavour blending, vapers can appreciate the incredible skill and innovation behind every bottle. It’s not just about satisfying cravings—it’s about experiencing flavour in its most creative form.

Spotlight on Our Best-Selling E-Liquids

If you’re looking to explore the very best of what e-liquid mixology has to offer, here are a few favourites flying off our shelves:

Hangsen e-liquid 20 x 10ml = 200ml

An iconic staple for many vapers, Hangsen is known for its consistently high-quality blends. With a variety of flavours—from classic tobacco to refreshing menthol and juicy fruit options—this pack offers exceptional value and variety. Perfect for those who appreciate a reliable flavour with a smooth throat hit.

Lucky 7 80ml e-liquid by The King of Vapes

As bold as its name, Lucky 7 offers a luxurious blend of seven perfectly balanced flavours. This one’s a must-try for vapers who enjoy a rich, layered vaping experience with a mix of sweet, tangy, and creamy notes. The high VG content ensures thick clouds and a velvety smooth vape every time.

Vado e-liquid

Vado e-liquids are crafted for flavour chasers who demand intensity and finesse. With a wide range of premium flavours—from decadent desserts to zesty fruits—Vado’s attention to detail makes each bottle a work of mixology art. Ideal for those seeking vibrant, long-lasting taste with every puff.

Final Puff

The world of e-liquid mixology is where science meets creativity, and the result is nothing short of magic. Whether you’re a seasoned vaper or just starting out, exploring expertly crafted e-liquids like Hangsen, Lucky 7, and Vado is a brilliant way to experience the full spectrum of flavours available. So, why not dive in and discover your next favourite blend? Don’t forget to check out the top 10 e-liquid flavours in 2025, or if you fancy giving mixing a try yourself, read our guide on how to mix e-liquid.

After all, life’s too short for bland vape juice.

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